Immersive Activation

Immersive media is the perfect way for travel destinations to give prospective visitors a memorable experience.

In collaboration with MKTG, we produced for Visit Florida a suite of 180 degree video content with immersive Dolby 5.1 audio, highlighting Florida’s top attractions. From the excitement of Disney World and Daytona, to relaxing aerial footage of kayaking in Martin County, to the sun-soaked beaches of Fort Lauderdale and the Emerald Coast.

These videos became the centrepiece of a successful activation roadshow in which a huge branded projection dome toured UK shopping centres, giving shoppers the chance to transport themselves to their chosen Florida attraction. An experience which was followed up by an email marketing campaign to convert excitement to bookings.