Privacy Policy


At Circus we deliver award-winning Virtual Brand Experiences to a wide range of clients including large household brands around the world. Our Virtual Brand Experiences include Virtual ToursVirtual Open DaysVirtual Sales ToolsVirtual TrainingVirtual Recruitment and Virtual Tourism. These services are best-in-class and delivered by our specialist team.

Below you will find information about how we collect, process, manage and protect any information that is provided when using the Circus website.

All data captured will be used and held in line with the General Data Protection Regulation (GDPR). Circus is committed to ensuring that your privacy is protected at all times.

For any questions or concerns regarding any part of the following policy, please contact [email protected].

Collecting your personal data

You may be required to supply some personal data when using the Circus website or the services we offer. This is necessary for us to be able to deal with any enquiries and requests you may have and to offer you relevant services to support your business development.

Your personal information will be used fairly and securely. It will not be used (or for example shared with another party) in a way that you have not agreed to, or in an irresponsible way or without clear legitimate interest. As covered in the GDPR, the lawful basis for the data processing is “Legitimate Interest” for “direct marketing”.

To withdraw consent at any time please contact [email protected].

Any personal information collected by Circus will only be used in a way that is relevant and respectful towards your privacy. In line with The Data Protection Act 2018, it is only shared (for example with our employees, contractors) where necessary to carry out a purpose as outlined above.

Information is collected from visitors to the Circus website, for example through our online enquiry forms, when you send us an email enquiry, or in exchange for our extended downloadable content.

We will honour the preferences submitted for the means by which we send you information through our online enquiry form.

Furthermore, information is automatically collected about your visit to our website. More information can be found at our Cookies section.

Information collected via our website

Our online forms requests the following information:

  • Name
  • Telephone number
  • Email address
  • Other information relevant to specific services, surveys & offers

The Circus website can be explored without supplying any personal information. Regarding cookies, please find information below.

Information collected via our social media adverts

Our social media adverts will request the following information in exchange for our free downloadable content:

  • Name
  • Email address
  • Company name
  • Other information relevant to specific services, surveys & offers

Follow up email(s) will be sent to ensure content has been helpful, and if we can help further. This is legitimate interest. You are able to unsubscribe any time, simply click ‘unsubscribe’ at the bottom of the email.

Definition of “Personal Information”

Personal Information includes:

  • information that identifies you personally, such as contact information, that you voluntarily provide to us
  • information about you that is publicly available, or on the internet, for example from LinkedIn, Facebook, Twitter and Google
  • Navigational Information or Payment Information where this information can directly or indirectly identify an individual. Navigational information relates to your computer information, and your visits to the Circus website such as your IP address, referral source, length of visit and pages viewed etc..

What do we do with the information once collected?

Information is collected to understand your requirements and ultimately to provide you with the best, most responsive service to your needs.

Your information may also be held or used in the following ways:

  • To improve the user experience and our services across the Circus website.
  • For internal record keeping.
  • To improve the relevance of our promotional emails sent to your email address, regarding our special offers, services and other information thought to be of interest to you.
  • Occasionally we may contact you for market research purposes, and any subsequent information used to then inform updates, the Circus website and services.
  • To share promotional and information content, and promote use of our services to you in accordance with your communication preferences.
  • To share information with you regarding changes, for example to the Circus Privacy Policy, Terms and Conditions, or other legal agreements.

Once consent is given and data is collected on our site, Google too with use the data accordingly. See Google’s Privacy and Terms Site for more information.

Unsubscribing from our communications

It is possible to unsubscribe from our marketing communications or update your communication preferences by emailing [email protected] or by clicking the “unsubscribe” link located at the end of our emails.

Client comments and testimonials

The Circus website displays testimonials and comments from our clients, which may contain Personal Information. Our client’s consent is obtained before anything is posted.

Circus use of social media features

The Circus website contains features such as social media icons and widgets for sharing information and posts. These may collect information such as your IP address, the webpages you are visiting, and may set a cookie to support the functioning of the feature. These features are either hosted directly on our website or by a third party. This Privacy Policy does not apply to these features; rather they are managed by the policies of the companies that provide them.

Other websites

The Circus website contains links to other relevant websites. Circus is not responsible for the protection and privacy of information you may provide to these sites and these sites are not governed by this privacy policy.

Protection and security of information

All Personal Information is secured using appropriate physical, technical and organisational measures. The Personal Information you provide is protected on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure.

How long do we keep Personal Information for?

This depends on the type of information we have. Further details are provided below. Following this time, your information is either deleted or anonymised. Where this is not possible, your information is securely stored and isolated from any further use until deletion is possible.

Personal Information is retained as long as Circus has an ongoing legitimate business need. Following this, the information is deleted or anonymised as detailed above. Information can be deleted from the servers at an earlier date if requested.

Where you have elected to receive marketing communications, information about your marketing preferences is retained for a reasonable time from when you last expressed interest in our content, such as the last time you opened an email from us. Information derived from cookies and other tracking technologies is retained for a reasonable time from the date such information was created.

Disclosures and controls

Circus commits to not sell, distribute or lease your personal information to third parties. Exceptions to this rule are: unless you have given your explicit permission, if the disclosure is necessary for purposes of national security, or if we are required to do so by law.

Your preference to provide personal information for direct marketing purposes can be changed at any time (as listed above). Should this happen, we may (on rare occasion) send you information about third parties should we believe you may find it relevant or of interest. All disclosures will be in compliance of GDPR.


Circus uses traffic log cookies to improve our website to best tailor it to our client’s needs. The information is used for statistical analysis purposes and subsequently the data is removed from the system. The cookies only give access to the data you choose to share with Circus.

You can choose to accept or decline cookies. Declining cookies may restrict the use of the Circus website.

Access to your personal data

For any requests or queries regarding your personal data, to change your preferences, or to see what personal data we hold about you, please contact [email protected].

Your data protection rights allows you to request access, correction, updates or deletion of your personal information. You can also object to processing of your personal information, request us to limit processing of your information and request portability of your personal information.

If you withdraw your consent after having given it, this will not affect the lawfulness of any processing conducted prior to your withdrawal. Processing of personal information can be conducted on lawful processing grounds other than consent.


This privacy policy is occasionally updated. The above policy was last updated on 01.10.2020.