University of East London (UEL) offers an eclectic mix of courses across three campuses. Attracting top students from the UK and abroad means giving them a flavour of life and study.
We created from scratch a fully bespoke branded microsite to allow prospective students to navigate to the campuses and explore their facilities using immersive 360 degree photographs. The site offers several navigation options – via a menu or aerial view – as well as transition animations to gamify the UI and encourage exploration and discovery.
Each location is supported by embedded text, video and voiceover to provide context and personality to the experience, ensuring visitors come away feeling informed and ready to take the next step in their customer journey.
The site is also fully responsive and compliant with WCAG2.1 accessibility standards.