Being a sufferer of a rare genetic condition can be an isolating experience. We worked with PR specialists Porter Novelli and pharma giant Kyowa Kirin to create an immersive and interactive space to tell patient stories and celebrate their strength, while also educating people and practitioners.
We created a custom 3D virtual exhibition space in which to hang a collection of digitally-enhanced portraits. Then designed a bespoke branded UI and made the space navigable via cut-scene animations and immersive 360 viewpoints.
Finally, the exhibition was populated with rich media content such as videos and interactive infographics, allowing users to explore, discover and become informed, or visit the dedicated resource centre room containing more detailed medical information and calls to action.
The exhibition has become a flagship for Kyowa Kirin and Porter Novelli’s outreach campaigns, and been translated into 5 languages, to reach more communities around the world.
