We helped ACC streamline sales with an immersive interactive virtual venue brochure.
The iconic ACC in Liverpool is one of the UK’s largest and best-known exhibition centres. Home to some of the largest consumer and commercial events in the calendar.
For ACC’s sales team, real-world site visits and show-rounds aren’t always possible because hosts, exhibitors and sponsors are often located around the country or internationally. They approached us to create a virtual tour that would fill the gap, and act as a digital brochure, showcasing the venue’s extensive spaces – from its enormous halls to intimate meeting rooms – and allowing online visitors to easily navigate through them.
The idea was that any potential client could – within a few short clicks – find the relevant area to their interests and view all the important information about it. Then convert via various calls-to-action when ready.
Special features include:
- An interactive 3D map. To help new visitors understand the building layout and the relationship between spaces.
- Room state toggles. Many spaces are available in multiple configurations, so we created buttons to switch between them. Open/close, draped/undraped, furnished/empty.
- Room specifications. Every space is accompanied by an information panel, containing dimensions, capacity, facilities and general information for hirers.
