Virtual Open Day

As a leading London HE institution with a reputation for excellence in the arts, Goldsmiths University wanted to do something special.

We created an extensive microsite to host a variety of layered content. Users can choose to free-explore the London campus via an interactive map, with locations grouped by users’ potential areas of interest. Or to create a personalised ‘Day-in-the-life’ view based on their preferred academic subject.

At each location in the open day, users can immersive themselves in a 360 photo or video scene, then learn more by reading text content or viewing embedded videos.

Crucially, the site is fully compliant with WCAG2.1 accessibility requirements, has a CMS for self-management, and integrates with the university’s CRM to ensure it’s delivering maximum marketing value.

We also produced a VR experience – a montage of the best 360 video and photo content, complete with custom voiceover for VR users and to deploy at student fairs and events.