With so many courses on offer, Cambridge Regional College needed a way to stand out from other exhibitors at student fairs and then quickly impress students with relevant and engaging content.
We created a VR course finder wherein users could see – in a single screen – the complete menu of courses and then get a taste of the ones they were interested in. Animated graphics supported messaging and a branded interface made it ‘feel’ like a CAMRE product.
Some courses were represented using high resolution 360 photographs brought to life using models and voiceovers, others were captured as 360 videos for a fully-immersive teaser.
Following their 360 experience, student visitors were invited to share their contacts or enroll for courses, allowing CAMRE to capitalise on the excitement generated with tangible conversions.
It has been fantastic working with the team. It has transformed the interest we get from students and generated real excitement about the college. At each event we get hundreds of students looking at the college facilities, and since we have been using the VR experience it has been seen by thousands of students
of event views