360 Video Suite

The University of South Wales is a proud institution with a collection of campuses spread across the region, each with its own leading-edge facilities and serving a distinct constituency of students. 

The university already had a well-stocked website with information and resources for prospective students. But wanted to bring the locations to life for those who might not be able to visit in person, and to demonstrate its commitment to innovation and technology. 

360 video offered the perfect solution. More immersive, interactive and innovative than traditional flat video, and able to work both as evergreen content on the website and in VR at student fairs and recruitment events. 

Across five intense days of production across seven locations and dozens of spaces, the Circus production team captured many terrabytes of high-quality 360 video content. 

We used a variety of rigs, including drones and cablecams, remote-controlled vehicles and slide poles to capture an eclectic mix of wide establishing shots of campuses and buildings, and intimate scenes showing students and lecturers at work.

Back in the studio, this wealth of footage was distilled down to the best moments and edited to produce a suite of seven 8K 360 videos. Each showcased one of the university’s campuses, beginning with a drone shot to set the buildings in context and embellished with motion graphics, before stepping down to ground level to show some of the activity on-site. Throughout are animated captions to draw users attention to key features, all of which have been translated to produce English-language and Welsh-language versions.

The videos will be launched on the website, giving visitors a chance to immerse themselves in the facilities and be taken through their very own open day montage. And the content has also been re-optimised for use in VR headsets – creating a powerful attraction and conversion tool which helps USW to stand out from their competitors in a noisy marketplace.

It was a pleasure working with the USW team, and the student ambassadors and faculty staff who helped to bring the locations to life.