Virtual Recruitment and the Gatsby Measures

Across recruitment, HR and career departments, ‘Gatsby measures‘ are becoming a new buzz-word.

The eight measures were established in 2013 by Sir John Holman – Emeritus Professor of Chemistry at the University of York, senior education adviser and former headteacher. Looking to set out what career guidance in England would be like were it good by international standards.

He concluded the eight Gatsby benchmarks of Good Career Guidance, particularly for those of school age, were:

1. A stable careers programme
2. Learning from career and labour market information
3. Addressing the needs of each pupil
4. Linking curriculum learning to careers
5. Encounters with employers and employees
6. Experiences of workplaces
7. Encounters with further and higher education
8. Personal guidance

In 2013, before the pandemic, when the virtual revolution was in its infancy, these points were only being address at a local level. Approaches would rely on personnel involved and there was often limited technology to assist with these points.

Skip to 2021, a year after the pandemic began and the world saw a shift in virtual resources. A time when virtual recruitment became a vital factor for companies, and employees and students became interested in new means of technology to help them discover potential career prospects.

Thanks to technology advancements, in the last year alone, most Gatsby measures can now be enhanced using virtual tools.

Students and potential applicants can now explore careers through virtual videos with CEOs and other team members, they can establish better connections between curriculum and career paths via virtual tours – with key touch point demonstrating the relevance as they observe departments at a HQ. They could gain confidence about higher education next steps through virtual walk-throughs or gain greater insight as a whole that acts as personal advice. Virtual tools could also be used to replicate a real life experience, so students can see what a job might be like. The possibilities are endless.

Could this be something of interest to your organisation? or your client’s business? Contact us today for a free consultation. We are expert creators of virtual experiences, and have extensive experience creating recruitment/HR style projects for Morrisons, Barclays, O2 and more.

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