5 Virtual Predictions in Business

Here at CIRCUS, we love helping companies through our bespoke virtual brand experiences and we’re fully aware that in order to keep you at the top of your game, we have to stay at the top of ours! That means keeping abreast of latest developments and always being ahead of the curve. Being the first to call our future predictions.

With this in mind, we wanted to share these 5 predictions we expect to impact businesses and workplaces, with a particular focus on virtual.

The pandemic forced us into taking our lives online, for work, for exercise, for culture, for friendship. And it brought about a lot of benefits. Having discovered the advantages of the virtual world, your company may be reluctant to give them up completely. But we all recognise the importance of in person human contact and interaction. We believe that hybrid models will emerge to give companies the best of both worlds.

Communication, marketing, sales, recruitment and training departments will allocate resources for creating, maintaining and delivering virtual resources as a priority. No longer an after thought, budgets will be rewritten and structured around virtual solutions.

VR headset ownership is increasing rapidly, driving hardware innovation forward and prices down. That, coupled with strong growth of VR games and experiences for an expanding community of gamers, creates audiences large enough to attract the attention of advertisers. Which means more budget for content, which in turn attracts larger and more diverse audiences. VR will become a familiar and common way to consume visual content at home and at work.

Virtual experiences will get even closer to real ones. Fibre-optic broadband and 5G mobile networks make it possible to deliver higher quality visual content to more users on more devices. Consumer-grade 360 cameras can already capture 8K resolution photos and video. For VR users, immersive environments increasingly come with stereoscopic depth perception, spatial audio sound and 6-degrees-of-freedom to move around. Have staff been trying to use VR headsets but struggling with internet speed, soon that will be a thing of the past and the likes of virtual meetings will become seamless.

Flexibility of location changes everything. Workers can be eligible for more jobs, students can access a greater variety of knowledge and families no longer need to huddle in expensive polluted cities. Virtual services will help to reduce carbon emissions and improve the environment by cutting the need for business travel and commuting, limiting the need for paper, and encouraging eco-friendly work spaces. Accessibility standards too are rightly becoming more prevalent, ensuring the maximum number of users can share in the technological advances. The UK Government recently introduced WCAG 2.1 guidelines for the public sector, and we expect awareness to spread to all sectors.

So there you have it. Those are our 5 predictions for workplace changes regarding virtual options. Have you ventured into the virtual world yet? Can we help you to join the Virtual Revolution?