New Web Accessibility Guidelines: Making your Virtual Brand Experience Compliant

At a time where digital platforms and technologies have become prevalent in many households, it is essential that digital services are regulated and created for the benefit of all users. To help play its part, from September 2020 the UK government are instructing public bodies to abide by WCAG 2.1 (Web Content Accessibility Guidelines) guidelines. 

WCAG 2.1 guidelines are framed by 4 key principles:

  1. Perceivable: Users must be able to identify a service and perceive ways to use it.
  2. Operable: A user must be able to navigate around a service and be able to fully operate the technology. 
  3. Understandable: Users must be able to understand the interface and information they are presented with. 
  4. Robust: Technology behind the service must be robust so it can be used by other agents including assistive technologies. 

What does this mean for you?

If your organisation receives public funds then as of 1st September 2020, all digital content will need to meet the requirements mentioned above. That includes virtual materials such as:

  • Tours
  • Open Days
  • Sales Tools
  • Training
  • Recruitment
  • Tourism

If you’re a private or non-profit organisation the rules are slightly more relaxed. But web accessibility is becoming a mark of best practice within the digital space and is something to start thinking about now.

Don’t panic

At Circus we are passionate about accessibility for all users and already build projects with these latest guidelines in mind. We have measures in place to ensure your projects can be tailored and adapted to suit any requirement. Just tell us what you need and we’ll make sure it’s compliant. 

Whatever sector you’re in, the next time you investigate a virtual concept contact our award-winning team. With us you can relax knowing your projects will not only be high quality but WCAG 2.1 compliant too.

Contact us today to find out more about our services.

If you’re still unsure about web accessibility requirements, get in touch and our team will be able to help you.

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