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Helping great brands do great things, virtually

Creative flair meets technical expertise

Circus is a magical place. Where anything’s possible. We work with:

We help our clients tell their stories, engage with global audiences, sell, train, educate, recruit, promote events and launch products. Together we’re riding the new wave of communication. And what a ride it is.

Virtual tours. 360 video. 3D modeling and animation. Virtual Reality (VR). Augmented Reality (AR). All bespoke. All created with skill, love and dedication. And the results are so powerful, 100% of our worldwide clients say they’d recommend us.

How are virtual experiences transforming brand communication?

Our virtual solutions are more than just impressive visuals; they are powerful tools that drive engagement, strengthen brand presence, and create lasting customer relationships. In an era where digital transformation is key, businesses that integrate immersive experiences can differentiate themselves from competitors, increase retention rates and accelerate sales.

Ready to take your brand to the next level?

360 Virtual Tours 

Reach your audiences whenever and wherever, with fully immersive tours jam-packed with wrap-around 360 images and information hotspots. With rich media content, downloadable resources, virtual guides and multiple language options, our 360 virtual tours even have an edge on the real world.

360 Video 

Above, below and all around. 360 video captures every detail in every direction. It’s the ultimate in realism and audience immersion, letting them dive in, anytime anywhere, on the web or in Virtual reality (VR). Unlike flat video, 360 video puts the viewer right in the middle of the action and often in control of it. It’s perfect for delivering dynamic virtual experiences and training that really needs to hit home.

Interactive 3D 

Let your imagination run wild. Redefine what you thought was possible. Create fantasy environments and game-like content beyond the realms of reality. Interactive 3D grabs your audience’s attention and holds it for longer. It tells your brand story in an immersive way that’s expandable, updateable, and completely measurable.

Virtual Reality (VR) 

Exciting. Engaging. Unforgettable. Virtual reality is the ultimate way to wrap people in your brand world. VR puts you in control of everything they see and hear. Whether real-world or fantasy, the latest generation of VR headsets offer unbelievable levels of realism and interaction. Virtual reality is perfect for making an impact at meetings, shows and events, or creating captivating onboarding and training tools.

Augmented Reality (AR) 

AR takes 3D animation, and overlays it onto the real world. It brings print and packaging to life, enhances physical environments, and drives game-like interactions with your audiences. Like a dash of digital magic, it lifts and deepens everyday experiences. And not only is it incredibly entertaining, augmented reality is scaleable, shareable, and 100% trackable.

Virtual Worlds 

Virtual technology allows us to build entire worlds that can be explored online or via virtual reality headsets. These are extensive, made-to-measure 3D environments, complete with different zones and packed with rich media content. In these ‘metaverses’, users often join as avatars, able to see and interact with others for a shared virtual experience where anything’s possible.

Oriel College drone 360
XLH Virtual Exhibition
Ocean Independence VR experience

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Our approach

How do we approach our virtual projects?

Successful interactive media and immersive storytelling projects all start at the same point. The big idea. Our unique CAROUSEL® methodology helps us develop that core idea and keep everything on track.

  • Step 1, we CONCEIVE: working with you to explore the best possible creative answers to your challenges.
  • Step 2, we CAPTURE: building a library of high quality, impactful visual and audio elements to bring your project to life.
  • Step 3, we CREATE: our development team lovingly builds a bespoke user experience that inspires your audience to act.
Carousel methodology split

Breaking it down further…

CONCEIVE

This is the fact-finding stage. We explore. We share ideas. We work with you to understand your challenges and objectives. Then we develop a clear, shared vision – your story, how to tell it and how the user experience will come together to make it all work.

  • Kick-off workshop
  • Discovery and scoping
  • Concept development
  • Moodboard and storyboard
  • Define metrics for success

And why is conception and pre-production vital? Fact finding and creating a shared vision are the basis of everything. This is where success is born.

CAPTURE

Production begins. Our technical team carries out any on-location shooting, creates visual assets and records audio – all high-res and pixel-perfect. At this stage, we also curate existing brand assets and digital content.

  • Pre-production planning
  • On-location / studio shooting
  • 3D and digital asset design
  • Audio, voiceover, music and SFX

CREATE

We have the plan. We have the assets. Now the  Circus development team brings it all together. As with previous steps, this is designed to guide, not restrict. Drafts. Reviews. Feedback sessions. You have complete visibility, and the chance to input at any point in the journey. Once your virtual experience is ready, we’re there to launch it with you – online, in VR, or at an event.

  • UI/UX design
  • Development (prototype to full build-out)
  • Test and review
  • Delivery and handover support
  • Success metrics report

Your Questions. Answered by Circus.

Are VR and AR experiences just for big brands with huge budgets?

No. Using a range of virtual experiences to tell a brand’s story, engage with customers or leave a lasting impression with staff can be for everyone. It’s the idea and the execution that matter. Not just the scale.

Modern tech is cheaper and more powerful than ever, both for production and the end user. That means immersive, innovative and impactful VR and AR experiences are within reach for everyone. From virtual tours to 3D worlds, 360 video to WebAR, we’re here to help you turn a concept into an ROI generating experience.

How can creating virtual experiences help a business?

Investing in creating a virtual experience can transform your branding, sales and customer engagement. Unlike traditional marketing or branding, their interactive nature captures and keeps the viewer’s attention, removes physical barriers, and gives you accurate reporting data.

They can help you tell a story in an interactive 3D environment, showcase a product with a digital twin, open your venue to international customers with a virtual tour, or improve staff development with a bespoke VR training tool.

What’s the difference between VR, AR and MR?

Virtual Reality (VR) is an immersive experience that involves using a headset to explore and interact with the digital environment. Augmented Reality (AR) overlays digital objects onto real-world environments, commonly using a phone, tablet or smart glasses. Mixed Reality (MR) combines interactive physical and digital worlds into one experience.

What’s the difference between 360 video and a 360 tour?

360 tours are active, allowing the user to move around and interact with the environment, whereas 360 videos are passive, allowing the viewer to simply look around. However, 360 tours often incorporate 360 video.

What’s the difference between a 3D model and a Digital Twin?

A 3D model is a static, digital representation of an object or place. On the other hand, a digital twin is a recreation of a live object, process or system, that can be interacted with and responds to inputs from the user and/or is continuously updated with live data.

For example, in a virtual training scenario, a digital twin can be used to show what happens in a given scenario, to visualise a process or stress-test a proposed workflow.

Does that help? Got more questions? Get in touch below, to find out more.