Augmented Reality Factsheet

Augmented reality (‘AR’) enhances the environment around us by superimposing digital content onto the real world to create the illusion that they co-exist. Typically viewed through a smartphone or tablet, and increasingly through mixed reality headsets and smart glasses.

But how is it used in business, what are the costs involved and what are the benefits? Read our factsheet to find out more.

In our augmented reality factsheet we cover:

• Benefits of AR
• Statistics 
• Use-case examples 
• What to think about when planning
• Costs involved

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