VR Treasure Hunt
Having been forced by COVID to cancel a big conference in Istanbul, Spotify needed a fun way to bring global teams together at a virtual event.
Working with the marketing team and event agency, we built a custom interactive VR treasure hunt. Approximately 400 guests were sent a VR headset with branded instructions so that, at the relevant moment during the virtual event, they could be split into teams to play along.
The game takes players on a journey through three levels of immersive 360 degree scenes (with sound effects) across 14 countries which have strategic significance for the brand. In each country players hunt for clues, discuss solutions with their team, and submit their answers to win prizes.
The game was extremely well-received, and is now being used by other teams at their virtual events this year.
“Amazing work! Thanks again for all your help with making this happen!”
Did you know? Spotify has nearly 10,000 employees around the world. That’s a lot of people to cater for. Virtual events have provided a perfect solution for gathering employees together. No matter what the size.
CIRCUS’s Creative Director Jay says: “Internal work virtual events have emerged as a powerful tool within team and HR strategies, significantly contributing to staff retention and engagement. These events transcend physical boundaries, enabling companies like Spotify to connect dispersed teams and foster a sense of community and belonging among employees. By facilitating engaging workshops, team-building activities, and learning sessions through virtual platforms, HR and wider departments create opportunities for interaction and collaboration. These events allow employees to feel valued, heard, and connected to the company’s culture and vision, despite geographical distances. Additionally, virtual events offer a platform for recognition and celebration, acknowledging employees’ achievements and milestones in real-time. Such initiatives not only boost morale but also instil a sense of loyalty and commitment among the workforce. Overall, these internal virtual gatherings serve as a vital tool for HR in nurturing employee engagement, satisfaction, and ultimately, retention, by reinforcing a cohesive and supportive work environment that transcends physical limitations.”
Have you ever considered a virtual event for your teams? We can recommend it.