Luxury cosmetics brand SpaceNK were launching a new range of products in collaboration with Japanese partners Tatcha.
The physical pop-up showroom in London’s Covent Garden would only exist for a few days, so the brands wanted to leverage their investment and grow their audience by creating a digital twin. This virtual showroom would support the launch by attracting attention in the campaign surrounding the event, giving users from other countries the chance to visit, and allow the pop-up to drive traffic even after its physical construction was taken down.
With a tight turnaround timeline, we shot a series of high-resolution 360 photos and constructed a custom virtual showroom experience, using the styles and graphic assets of the brand partnership. Making the digital showroom just as unique and special as the real one. It was then embellished with interactive features, including a guided meditation room and origami-making activity.
Both brands are delighted with the outcome, which is getting hundreds of daily views, and we look forward to the next one!
We’re really pleased and the quality is excellent. It was really helpful to see an early prototype and everything got done despite the tight timeline.