Primark

Flagship store experience

Primark Birmingham is the largest fashion retail store in the world. 

 

The brand wanted to showcase the scale of the facilities and their vision of the future of fashion – a store which offers more than shopping.

 

We did this via a collection of immersive 360 videos, highlighting in-store services such as hairdressing, beauty and the Disney cafe. Plus an interactive virtual tour, which incorporates key retail spaces.

More work

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