PR agency Porter Novelli hired CIRCUS to help develop a disease awareness campaign on behalf of one of their pharmaceutical clients.
They had some beautiful imagery that they wanted to display in an interactive online exhibition space, to make the content available to the widest possible audience. The goal was to create an exhibition that could educate people about the disease, tell patient stories, provide resources for those impacted, while keeping people engaged throughout the exhibition.
The bespoke virtual exhibition was created from scratch using 3D modelling and virtual reality technology, interlaced with video displays and animations. The exhibits included a set of portraits enhanced with detailed and dramatic digital makeup which aimed to represent the patients’ unique symptom pathways, supported by a set of videos telling their personal stories.
The target audience includes sufferers – helping them to feel connected despite the rarity of their condition, practitioners – so that they are informed with the latest information, and the wider public – raising awareness and drawing much-needed attention.
The execution went above and beyond expectations. Not only did we create the virtual exhibition, but we created content that could be used within a Metaverse or VR context too, something that has extended the life cycle and reach of this virtual experience.
We worked closely with CIRCUS to discuss what the project would look like, and they understood our vision very quickly. They developed the exhibition space, suggested content that we should create to enhance the experience of attendees, and delivered the final product on the date we asked. Our client is extremely pleased with the outcome