Thanks to COVID-19 many companies are becoming familiar with the term Virtual Experiences, specifically Virtual Tours, and how these are transforming sales departments, marketing teams and the business sector as a whole. But very few are aware of the full extent of what options are available to them.
The overall Virtual Experience concept is still so new for many. Getting to understand and capitalise on virtual tours has been a steep enough climb in the last 12 months. The good news is that you don’t need to be an expert in the area, we can do that for you. We can advise and guide you through all the latest trends and top tips. We can flag what’s important and what will bring most value to your company. At this moment in time, as we observe businesses re-structure, adjust budgets and shift their overall approach to customers, we are seeing an increasing demand for three particular Virtual Experiences. These increasing demands are moving organisations away from formats we’re used to seeing in 2020, pushing toward more explorative and innovative designs.
So, here they are, the 3 Top Virtual Experiences companies will need in 2021. (You’ll notice they go beyond the typical virtual tour).
1. Virtual Sales Tools
Virtual Sales Tools are essential for any business whose customers can’t visit in-person, whether B2B or B2C. Unlike passively consuming a video or brochure, customers are in control; able to explore at their own pace or to be taken on a curated journey towards the next step in the sale. These sales tools can be created in the form of a virtual trade stand, virtual store experiences, virtual event space hire, virtual property tours and many more. See our latest examples with Primark, Bupa, Rolling Stones and Science Museum here.
2. Virtual Recruitment
Virtual Recruitment tools give candidates a chance to see what their future career could look like. We use the latest 360 imaging techniques to capture real people and places to highlight work place facilities, the employer brand and the working day. Then build interactive experiences which put users in control to be informed and inspired as they go. Once created, content can be repurposed for multiple channels and used on the web, in campaigns, at events and on social media. Explore our recent projects with Morrisons, Barclays and O2.
3. Virtual Training
Virtual Training tools are highly effective learning and development tools. They ‘transport’ staff to places and situations which wouldn’t be feasible in real life, in a way that’s also repeatable and scalable, making it extremely cost-effective. Activity can then be measured and tracked for monitoring and evaluation, and content can be hosted online for easy sharing or loaded into VR headsets for maximum impact. Take a look at our most recent examples, working with the likes of UK Parliament, PWC and ICCA.
Soon, many organisations will be promoting virtual resources, so what will make you stand out?
To remain competitive in your marketplace, to stay ahead of the virtual curve, to be seen as a developing organisation that is in tune with customer habits and demands, we highly recommend looking into these 3 Virtual Experiences.
Book a FREE consultation today to find out more.