Historically local attractions only had a few photos on their website. They were often taken by visitors and featured guests more than the attraction itself. Other attractions might have a promotional video or a dozen professional photos for customers to choose between.
More often than not, parents were most interested in seeing pictures of the canteen and coffee shops but these were usually not included.
Here is where virtual tours come in…
As technology has advanced so has consumer patience, they often don’t want to watch a 3-minute video which may or may not show the aspects of the attraction that they wish to see. They scroll through photos until they get bored.
Consumers love being in control or feeling in control of what they see. So, everyone from local trampoline parks to go-karting places, to escape rooms and to zoos are rushing to book a virtual tour.
This enables people sitting at their laptops or phones to have a preview of the attraction before they visit. Our research has shown that parents may wish to see if the cafe is close enough to say the trampolines so they can watch their kids whilst they relax or that the attraction is capable of being age appropriate for various ages and sexes depending on their children and that no child will be bored. Other parents, who may consider booking it for parties, will want to have a look at the party room before they book and see its proximity to the main attraction.
What has this meant for attraction owners?
For the attraction’s owner, the virtual tour has many benefits. Firstly, Google research has shown that an attraction’s catchment area more than doubles when it has a virtual tour. What does that actually mean? Well, imagine everyone within a 30-minute drive has visited or is aware of a local trampoline park, why would they go anywhere else? What could encourage families to travel out further to visit a different trampoline park? This is how the virtual tour comes to play. It effectively encourages teens and kids to abandon Playstations, Xboxes and phones and try another attraction. It can be a successful tool used by the parents to convince their kids to come along and try something new.
Secondly, a virtual tour on Google increases a company’s ratings in two ways. Firstly it is more transparent and secondly it diverts traffic to your website which results in longer dwelling times. Local attractions have seen this is an invaluable marketing tool in the face of increasing competition. Long gone are the days where only leaflets put in hotels and local supermarkets were enough. The digital age has meant that consumers are doing more of their research online either on the laptop or phone. Did you know, 90% of them are using Google as their main search engine? So it makes sense to optimise their Google SEO and for the starting price of £450. As a one-off cost for an asset that you can utilise until you redecorate, it is certainly one of the most affordable ways of marketing.
Frequently asked question…
The most common question we get asked by attraction providers, is whether we can photograph in dark attractions such as nightclubs, quasar or the escape rooms. The answer is yes and we do!
Intrigued? Looking to find out more?
So you have the website and you want a virtual tour what do you do next? Send us an email and we can discuss the overall process and pricing.
We look forward to hearing from you. Contact us on:
020 3764 2794
Visit our website for more information on our range of Virtual Brand Experience services.