How are cosmetic surgeries and private dentists using 360 virtual tours to attract clients and increase their SEO ranking?
Typically, the outside of a clinic is not as aesthetically pleasing as the inside.
This means potential clients viewing your practice on Google will see the outside streetview but not the inside with its clean finish and modern equipment.
Therefore, clinics that post a Google Virtual Tour of their clinic stand out clearly from their competition. Even if it is only because people love to have a look round 360 Virtual Tours of places they wish to visit.
A virtual tour is the next best thing to visiting in-person, as visitors can see the entrance, reception and clinic as well as any other rooms you may wish to display. Google research has shown that among the people they surveyed, 67% want more business listings to have virtual tours.
This helps reassure nervous patients and children as it alleviates anxiety by providing a sense of familiarity. A tour also benefits those with disabilities so they do not have to go to the trouble of phoning up to check. A virtual tour shows a comprehensive and transparent layout of the practice, aiding those with mobility, visual or anxiety concerns.
So who does it?
Well any practice that wishes to attract more paying clients, improve SEO rankings and stand out on Google Search. Having interactive content on your website dramatically increases the time visitors spend on it, which is one of the most important metrics looked at by search engines. Statistics show that visitors spend 3 times as long on sites with interactive content.
The tour is also published on Google Maps, Google Search, Google Business Page and we give you a code to embed on your website. Some practices even include a link on their enquiries and booking emails to aid potential and new patients. The copyright is owned by the practice.
Prices start from £280 plus VAT. NB this is a one-off cost as Google does not charge to host the tour.
The shoot takes around 90 minutes and can be done during weekends or evening as we recognise that clinics are often busy during the week.