Virtual Tour of DoubleTree by Hilton, London
When Circus created a virtual tour for DoubleTree by Hilton, it had two effects. The first is that users can now jump more easily between different parts of the hotel with far fewer clicks. The second is that the tour becomes the major part of the hotel’s profile on Google Hotel Finder. This disruptive booking platform has put virtual tours front-and-centre. Hotels with a tour are flagged immediately in search results. The tour itself gets prominent position on the hotel’s profile summary.
That might be because fully 92% of internet users indicated that the ability to see a spherical panorama or a 360-degree photo of a viewed product is one of the most essential features when they are browsing online.
Virtual Tour of the Hoxton Hotel, Shoreditch
Jay Scott-Nicholls of Circus360, which specialises in Google virtual tours says: “We’ve seen exploding industry demand for hotel virtual tours. A year ago we were doing one a month, now it’s every other day. In the last month alone we’ve worked with everyone from family-owned boutique places, to trendy newcomers like The Hoxton and established global brands like Hilton”.
Beyond specific platforms like Google, interactive content can make the difference between first and second page positioning in the competitive arena of Search Engine Optimisation where hotels are forced to take advantage of any boost in rankings. Virtual tours increase page views by 40% and keeps visitors on-site for three times longer. All of which does not go unnoticed by the search engine crawlers.
A hotel is not a single product. It’s not just about the room – it’s about the facilities, the service and the style too. Businesses with the confidence to throw open their doors to online explorers are the ones who will earn the trust of the internet-savvy traveller.
Are you a hotel looking for a virtual tour? Contact us today.