Welcome to 2021, where the virtual revolution is in full swing and life in education is ever-changing. You may have noticed as we’ve begun our third lockdown, schools, colleges and universities are no longer testing virtual equipment and ideas as we saw in 2020. Instead, the approach has shifted. Having witnessed the impact of some virtual open days and virtual tours on students in 2020, all education providers now recognise that ‘going virtual’ is an essential marketing strategy if they are to remain competitive against other institutions.
And it’s only week 2!
As these changes come into play and shake up marketing departments across the education sector, we wanted to offer some reassurance and support. Not only are we specialists in virtual brand experiences including virtual tours and virtual open days but we have also worked with the likes of University of Oxford, University of Cambridge, London School of Business, Goldsmiths, Royal Holloway University and many more. Take a look through our recent virtual open day examples here and our virtual tour options here to see what we’ve been up to.
So, how can we help you as you ‘go virtual’?
If creating a virtual tour or virtual open day is new to you, we know it can be a little daunting. Not knowing what budget to aim for and how to get the best value for your money, who you can rely on for high quality results and how to co-ordinate a potentially large-scale project. But we can assure you, it’s not as scary as it seems. Stick with us and we’ll explain why.
Projects start from as little as £5k
Across the education sector, particularly for universities, there is a high demand for virtual tours and virtual open days but many providers are still hesitant to invest. Why? Because of the expected cost. To some, virtual options are still seen as a luxury item for the elite, that they carry a heavy price tag. But we have some good news for you – they don’t have to! When our prices start from as little as £5k, and the finished project results in widened brand awareness of the school, increased popularity around the world, heightened reassurance to students and families of measures and overall safety, not to mention a rise in student applications – there’s no reason not to look into it further. And the price tag is as heavy or light as you want it to be (read more in our modular section below).
Build your project one step at a time
There’s nothing worse than receiving a large bill for elaborate content that you didn’t really need. That hasn’t really achieved the goal you wanted. At Circus, we build bespoke projects with our customers at the helm, offering a modular approach. This means that once the core project is in place, we provide unlimited add-ons. Each add-on is optional and can be included at any stage. Some clients complete a basic virtual tour, then come back to add new virtual videos, drone footage or a photoshoot. The possibilities are endless. And the best part is that the customer determines what they need, and therefore how much they spend. And there is no obligation about how many modular options you need. It’s completely up to you, and your budget.
We can produce new virtual content within 6 weeks
With the growing demand for virtual resources, there are an increasing number of virtual companies providing services, but few with the extensive expertise in education and award-winning status as held by our team. And even fewer able to produce virtual content within a 6 week window. Right now we recognise there is a limited time for new virtual content to be produced. For it to be ready in time to help students make their final decision. So let us help. We can have a plan created, executed and ready to launch within 6 weeks. No corners cut. Just a dedicated team ready to help.
We create award winning, high quality projects
In our experience, high quality virtual tours and virtual open days have the greatest impact on students choices and the quality of the student too. Having a high quality virtual piece that is reliable and effective could be used year after year, and save costs in the long term. It also represents the status of your institution and the care you take in brand representation. Things that are important to the new generation of students. Students who are looking for stability, strength and trust within an institution.
Domestic and International Students
More domestic students are applying to local universities
With 23% more students applying to local universities in the UK, it’s clear that student recruitment taking a new turn this year. But what shouldn’t change is the investment in virtual tools for students to explore. With our expertise in the education sector we can help produce new virtual content that is visually effective and reflective of the students applying. We can look to focus on topics of safety, security, highlighting the benefits of local connections and transport – in addition to the overall virtual tour or virtual open day feel.
Or perhaps you’re still looking to target international students? We can help with that too. We have experience translating virtual tours and virtual open days for other nationalities, as well as filming internationally too. With Brexit and COVID-19 disruptions international travel might struggle for the year ahead, but there is still a need for virtual resources to bridge the gap for those abroad.
By the end of 2021 we expect all education providers to have some form of virtual tour or virtual open day available on their websites. The only question is how will they get there?
If this is all new for you, or you already have content by would like an upgrade, update or something new please speak with our team. We would love to help you reach your end goal through quick, easy and affordable steps.
Book a FREE consultation with us today. It’s non-obligatory, just a chance to talk through ideas.
We look forward to hearing from you.