Our Latest Demos
McVitie’s: Real or AR?
Augmented Reality, Brand Engagement & Interactive Marketing
Created as a playful brand engagement experiment for McVitie’s, this interactive augmented reality experience challenged audiences to distinguish between real biscuits and digitally recreated versions.
Inspired by the popularity of visual guessing games, the experience invited users to test their perception by identifying which products were physical and which had been recreated using immersive technology. By blending photorealistic 3D content with real-world imagery, the project explored how augmented reality and digital experiences can create moments of surprise, curiosity and interaction.
Designed for social sharing and audience participation, the activation demonstrated how brands can use interactive marketing, gamification and immersive technology to increase engagement and build memorable connections with consumers. The project also showcased the growing potential of AR product visualisation within FMCG marketing, where digital content can become as convincing and desirable as the real thing.
Can you guess? Watch here
Boots Virtual Discovery Experience
Immersive Retail, Product Discovery & Consumer Engagement
This concept project explored how immersive technology could help Boots connect with a new generation of digitally native consumers. Designed for audiences who increasingly research products online, value peer recommendations and expect brands to earn their trust, the experience reimagined the traditional product launch journey as an interactive virtual showroom.
Visitors could explore new and trending products within a curated digital environment, discover recommendations, preview upcoming releases and contribute feedback on products before they reached wider audiences. By inviting consumers behind the curtain and giving them a voice in the discovery process, the concept transformed shoppers into active participants rather than passive buyers.
Designed to support online campaigns, social media, influencer activity, in-store activations and events, the experience demonstrated how immersive retail and digital customer engagement can strengthen trust, increase brand loyalty and create deeper connections with younger audiences.
The concept also explored updateable product showcases, gamified rewards and a virtual exhibition celebrating Boots’ heritage, creating ongoing reasons for customers to return, engage and discover something new.
Otto AR Experience
WebAR, Film Marketing & Interactive Storytelling
Otto was a WebAR and augmented reality marketing experience created to bring a film character into the real world. Designed as part of a film marketing campaign, the browser-based experience allowed audiences to place a fully interactive 3D character into their environment using a simple QR code.
Built from a high-resolution character scan, the project involved 3D optimisation, augmented reality development, interaction design and mobile web deployment. Otto tracked user movement in real time and delivered playful jump-scare moments during selfie interactions, creating a memorable blend of humour, horror and audience participation.
The project demonstrated how immersive experiences and interactive storytelling can transform passive viewers into active participants, creating highly shareable entertainment marketing campaigns that extend beyond traditional promotional channels.
Bacardi AR Cocktail Experience
Augmented Reality Marketing, Experiential Brand Activation & Immersive Hospitality Experiences
The Bacardi AR Cocktail Experience was an innovation-led concept exploring how augmented reality, experiential marketing and interactive brand storytelling could transform consumer engagement within hospitality and live event environments.
Developed as a prototype immersive brand activation, the experience combined a physical cocktail serve with a bespoke magnetic mechanism engineered to create a dramatic whirlpool effect within the drink itself. A custom-branded lid placed over the glass acted as the gateway to the digital experience. When scanned using a smartphone, augmented reality content was triggered, revealing the lid breaking apart and being pulled into a swirling virtual vortex that seamlessly aligned with the real whirlpool forming in the cocktail below.
The concept demonstrated how brands can combine physical product innovation with immersive technology to create memorable, shareable customer experiences. By blending real-world interaction, augmented reality animation and digital storytelling, the activation transformed a simple cocktail serve into an engaging moment of entertainment and brand discovery while showcasing the potential of AR marketing, experiential campaigns and immersive brand experiences.
George – The World’s Worst Chatbot
Conversational AI, Behavioural Simulation & Chatbot Design
George was an experimental conversational AI and chatbot design project created to explore how behavioural AI, emotional resistance and personality could improve AI training and conversational simulation experiences.
Developed as a fully functioning interactive prototype, George was intentionally designed to be awkward, unpredictable and emotionally volatile. Rather than behaving like a traditional assistant, the chatbot challenged users through difficult conversations, objection handling and unexpected emotional responses. The project combined conversational AI, behavioural logic, conversational UX and character-led storytelling to create a more realistic training environment.
By exploring emotional AI and personality-driven interactions, George demonstrated how friction, humour and behavioural realism can create more engaging and memorable AI experiences than conventional chatbot models.
Hotel Virtual Room Experience
Virtual Tours, Hospitality Technology & Digital Customer Experience
This hospitality technology concept explored how virtual tours and immersive experiences could transform the digital customer experience for luxury hotels. Designed as a next-generation hotel marketing tool, the project replaced static image galleries with a fully interactive virtual room experience.
Guests could freely explore the space, discover room features, switch between lighting conditions and experience the atmosphere through guided audio narration. Beyond visual appeal, the experience was designed to improve accessibility and informed decision-making by helping guests understand room layouts, practical usability and environmental conditions before booking.
For hospitality brands, immersive virtual room experiences provide a more engaging way to showcase premium accommodation, increase booking confidence and support higher-value room selection through transparency, exploration and customer experience design.