The metaverse is a wonderfully mad topic.
Full of debate, confusion and hope – all at the same time. One thing we like to share, as professionals who actually work in the space, is that, for brands, this is still a great concept to be played out and there’s so much that can be done. Keep reading to find out more…
What is the metaverse?
The metaverse is a term used to describe a hypothetical future iteration of the internet, which would be a fully immersive, interconnected virtual world where users can interact with each other and digital objects in real-time. It is often referred to as a collective virtual shared space, where users can engage in various activities, such as gaming, socialising, learning, and even commerce. The metaverse is seen as a natural evolution of the current internet (web 2) combining various technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and blockchain to create a seamless and immersive experience.
What have we created so far?
Whilst the metaverse concept is far from ready, there are many platforms offering metaverse type experiences for the world to explore. And for brands in particular, these spaces are allowing organisations to create personalised virtual worlds that are tailored to their customer community needs.
We’ve so far worked on a number of metaverse-style projects. Some for international household brands, others for a large international agricultural brand and an organisation in the health care sector looking to raise awareness. Many of these brands are keen to keep their projects under wraps so we can’t talk about them too much, but we understand the metaverse needs right now, and how brands can still get involved without having to wait for the ‘one metaverse’ concept to be ready.
What can brands do at this stage?
A unified fully interoperable metaverse doesn’t currently exist. However, the technology now exists to allow people to feel like they’re together, even if they aren’t physically in the same location. Just think of the many ways that could change the way we interact in our personal and professional lives!
For brands, there are two big opportunities:
- Reach new audiences by participating in existing platforms which come with ready-made and highly-engaged communities (such as Sandbox, Decentraland and Roblox), much as you might in more traditional arenas like sports or entertainment.
- Create your own metaverse space and use it as a virtual venue to gather your own audience, host events, deliver training or even build communities. Either using exisiting tools (such as Breakroom or Spatial) or creating your own fantasy environment in your own style with your own rules.
Drop us a line
If you’re looking to find out more about the metaverse and how it will impact your brand, or you’d like to create relevant content with us, drop us a line. Our friendly team will guide you through the details and help with any next steps.